How vitamin C brightens skin

Vitamin C is a powerful antioxidant, meaning it helps protect your skin from damage while giving it a healthy, radiant glow. In short – vitamin C is the best natural brightening and hyperpigmentation treatment for your skin. But be careful – not all vitamin C skincare is the same. Many brands use synthetic vitamin C, also known as ascorbic acid, which can be harsh, less effective, and irritating – especially for sensitive skin.

That’s why Antipodes sources natural vitamin C from Kakadu plum, an Australian superfruit with 100 times more vitamin C than oranges. Packed with vitamin E, zinc, and iron, it nourishes, soothes, and reduces inflammation. Unlike synthetic alternatives, Kakadu plum is gentle on sensitive skin – giving you all the benefits without irritation.

Vitamin C is a water-soluble vitamin that you’ll find in many bright-coloured fruits and vegetables (oranges are the most well-known example, but you’ll also find it in broccoli, peppers, berries, and even potatoes). Since the body cannot produce vitamin C on its own, we must get it from our diet. This essential nutrient is well-known for its powerful antioxidant properties and its ability to promote bright and healthy skin.

Age protection
One of the biggest benefits of natural vitamin C skincare is its ability to protect against environmental stressors that lead to dull skin, fine lines, and wrinkles. As an essential nutrient for collagen production, vitamin C helps keep skin plump, firm, and youthful. Using a skin brightening serum with vitamin C for face daily can prevent premature ageing, boost radiance, and keep your complexion healthy and glowing.

Skin-brightening
Vitamin C supports the skin’s natural regeneration process, helping to replace dull, tired skin cells with fresh, healthy ones. This leads to a brighter complexion over time.

Skin barrier support
Vitamin C helps balance moisture levels, preventing dryness and excessive oiliness. It also strengthens the skin’s natural barrier and enhances resistance to environmental stressors, including UV exposure. Pairing vitamin C skincare with SPF50+ provides extra protection against premature ageing and sun damage.

Hyperpigmentation treatment
If you’re looking for a natural hyperpigmentation treatment, vitamin C is one of the best ingredients to even out skin tone. Vitamin C helps reduce pigmentation by inhibiting tyrosinase, an enzyme responsible for melanin production. This makes it an effective dark spot corrector, targeting uneven skin tone, redness, and hyperpigmentation.

While eating vitamin C-rich foods is essential for overall health, dietary vitamin C doesn’t reach the skin’s surface. That’s why using vitamin C for skin in topical products, like serums and moisturisers, is so important. A vitamin C serum absorbs deeply into the skin, delivering brightening and anti-ageing benefits where they’re needed most.

Serums’ lightweight texture make them ideal for delivering the benefits of vitamin C to your skin. Antipodes Glow Vitamin C Brightening Serum is designed to instantly brighten and protect against environmental damage that leads to premature ageing. It does this by harnessing a powerful natural source of vitamin C, Kakadu plum – alongside bakuchiol and plant hyaluronic acid.

Glow Vitamin C Brightening Serum, was Antipodes’ first entry into the vitamin C skincare category in 2020 – and has been a bestseller ever since – sparking our entire range of brightening skincare products.

In-vitro testing shows that Glow Vitamin C Brightening Serum helps to inhibit oxidative stress in fibroblast skin cells*. This means it helps defend against free radical damage, which can lead to fine lines, dark spots, and a dull complexion. By incorporating this brightening serum into your routine, you can maintain healthier, more radiant skin.

This certified vegan vitamin C serum is gentle enough for daily use. Apply a few drops to clean skin, massaging it into the face, neck, and décolletage. The lightweight gel formula absorbs quickly, making it easy to layer under makeup, wear alone for a natural glow, or mix into your favourite moisturiser or foundation for a long-lasting, radiant finish.

*TRINITY BIOACTIVES