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WHAT IS HYDRATED SKIN? THE SCIENCE OF HUMECTANTS BUILD YOUR REGIME
Skin-Hydrating
Skin-Hydrating
Plump | Freshen | Quench
Hydrated skin is healthy skin. Our natural bioactives target your skin’s hydration levels by boosting water, preventing moisture loss, and keeping your complexion dewy fresh.
Plump | Freshen | Quench
Hydrated skin is healthy skin. Our natural bioactives target your skin’s hydration levels by boosting water, preventing moisture loss, and keeping your complexion dewy fresh.
THE SCIENCE OF SKIN
What is healthy hydrated skin?
Plumped, fresh, and bouncy: that’s hydrated skin. Our skin contains a ready-made barrier, made up of dead skin cells (corneocytes) and fats (lipids), which form a seal to defend against pollutants and keep moisture levels intact. When this barrier dries out, the cells underneath can lose water and gradually shrivel, raisin-like, resulting in the appearance of fine lines and parched skin.
Hydration is essential for the health of every skin type – even oily. If your skin feels itchy, tight, has a dull appearance, and tends to wrinkle when you pinch it, there’s a high chance it’s dehydrated. Contrary to popular opinion, there is little evidence that drinking water can directly hydrate the skin, as the act of drinking water can’t penetrate the skin’s top layer (epidermis).
That’s where hydrating skincare, such as serums and moisturisers, play an important role in your regime. Look for formulations featuring a plethora of water-boosting natural skincare ingredients, such as the all-important humectant.
THE SCIENCE OF SKIN
What is healthy, hydrated skin?
Contrary to popular opinion, there is little evidence that drinking water can directly hydrate the skin, as the act of drinking water can’t penetrate the skin’s top layer (epidermis). That’s where hydrating skincare comes in. Look for formulations featuring water-boosting natural skincare ingredients.
The science of humectants
Plant hyaluronic acid
POWERFUL HYDRATION MOLECULE
We utilise innovative new technology to produce high-quality hyaluronic acid that is plant-based and cruelty-free, using a common bacterium found in vegetables. The bacteria is collected and fed a sugar solution in the lab, which triggers fermentation. This fermenting process rapidly produces the hyaluronic acid we use in our hydrating skincare.
Mānuka honey
ANTI-BACTERIAL, ANTI-INFLAMMATORY & ANTIOXIDANT
Nature’s sweetest superfood, manuka honey contains a host of skin-enhancing properties, including anti-inflammatory, antioxidant, and antibacterial benefits. The key benefit for our hydrating skincare? Manuka honey is a humectant, drawing moisture into the skin.
Harakeke flax
NATIVE NEW ZEALAND BOTANICAL
Harakeke flax produces a cool, clear gel that is rich in omegas and natural plant sugars called polysaccharides, which help to enhance hydration and promote softer, fresher skin.
These hydrating skincare products have been specifically developed to support your skin’s optimum hydration levels.
CLEANSE & TONE
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Replenishes your skin's natural hydration levels. Spritz over skin after cleansing and throughout the day for instant refreshment.
TARGET & TREAT
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A water-based serum to plump skin and boost moisture levels. Apply 3-4 drops to your cleansed face, neck, and decolletage.
TARGET & TREAT
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With coffee berry and red algae to reduce puffiness. Gently smooth around the eye area.
MOISTURISE DAILY
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Like gifting your skin a cool drink of water. Lock in moisture by massaging a coin-sized amount into skin after your serum. Follow with SPF.
Our Skin-Hydrating range is designed for:
Dry & dehydrated skin
Specific water-boosting bioactives unite with a host of nourishing ingredients to quench thirsty skin.
Science seekers
Formulations have been tested clinically, in-vitro, or dermatologically to establish performance.
Conscious devotees
Certified either vegetarian, organic, or vegan, and packaged in recyclable glass, our hydrating skincare products are as kind to the planet as they are to skin.
Our Skin-Hydration range is designed for:
Dry & dehydrated skin • Science seekers • Conscious devotees