Our

story

Our

story


“By choosing a low-waste, low-plastic approach, Antipodes is actively preventing waste from reaching landfill – more than 10 million plastic jars to date. That’s our green beauty ethos, and we’re proud to share that with the world.”

ELIZABETH BARBALICH, ANTIPODES FOUNDER & CEO


“By choosing a low-waste, low-plastic approach, Antipodes is actively preventing waste from reaching landfill – more than 10 million plastic jars to date. That’s our green beauty ethos, and we’re proud to share that with the world.”

ELIZABETH BARBALICH,
ANTIPODES FOUNDER & CEO

Elizabeth Barbalich

Elizabeth Barbalich

ANTIPODES CEO & FOUNDER

Elizabeth Barbalich

ANTIPODES CEO & FOUNDER

“I was searching for natural skincare that offered the same benefits as prestige brands - but using pure New Zealand ingredients that were independently and scientifically validated.”


My introduction to a natural lifestyle came as I was raising my three young children. Strongly encouraged by my husband, Zoran, who was on his own personal quest for improved health and wellbeing, I discovered raw juices, supplements, and natural ingredients, and started making the switch to a plant-based way of life. At the same time, I was scouring the world’s skincare for a hydrating product that could alleviate my dry skin – but couldn’t find any green beauty products that performed as well, or felt hydrating enough, as the conventional brands I was using. I listened to my body, the way this nutrient-rich lifestyle made me feel healthy and energised. I wanted to capture that feeling in skincare. And that’s how Antipodes was born.

FLORENCE BARBALICH

Photographed at the Wellington Botanic Gardens

“I credit my husband and co-owner, Zoran, with introducing me to a natural lifestyle. Even with three young children, I felt healthy and energised. 
I wanted to capture that feeling in skincare.”


ELIZABETH BARBALICH SIGNATURE

ELIZABETH BARBALICH,
ANTIPODES FOUNDER & CEO


“I was searching for natural skincare that offered the same benefits as prestige brands - but using pure New Zealand ingredients that were independently and scientifically validated.”


I was searching for natural skincare that offered the same benefits as prestige brands – but using pure New Zealand ingredients that were independently and scientifically validated. That personal quest turned into a trailblazing scientific green beauty brand which has won global fans and award for combining nutrient-rich New Zealand bioactive ingredients with science and innovation to produce high-tech, premium formulations.

Science has always been a big part of my life. Before embarking on an MBA, I studied for a biology degree; after graduating, I was fortunate to win a highly competitive role with a US-based international surgical corporation which pioneered technology for laparoscopic (keyhole) surgery. Having trained in New York, I became the sole representative for New Zealand and Australia, training surgeons and registrars to use the specialised equipment. My eight-year stint with the company was transformative, teaching me valuable lessons that I brought to Antipodes: innovation, creativity, robust scientific validation – and a belief that business can be a force for good.

My introduction to a natural lifestyle came as I was raising my three young children. Strongly encouraged by my husband, Zoran, who was on his own personal quest for improved health and wellbeing, I discovered raw juices, supplements, and natural ingredients, and started making the switch to a plant-based way of life. At the same time, I was scouring the world’s skincare for a hydrating product that could alleviate my dry skin – but couldn’t find any green beauty products that performed as well, or felt hydrating enough, as the conventional brands I was using. I listened to my body, the way this nutrient-rich lifestyle made me feel healthy and energised. I wanted to capture that feeling in skincare. And that’s how Antipodes was born.


“I credit my husband and co-owner, Zoran, with introducing me to a natural lifestyle. Even with three young children, I felt healthy and energised. I wanted to capture that feeling in skincare.”


A natural lifestyle

Working alongside surgeons for years, I learned there’s no room for error, which is why I’m rigorous in the preparation of every Antipodes green beauty product – and why they can take up to 18 months of research and development to perfect. I’m not willing to compromise on quality. I am committed to delivering the highest performance natural skincare we possibly can.

I wanted to prove to customers that they could rely on our scientists’ breakthrough research to produce eco-minded green beauty that was kinder to the planet, but was also results-driven and raised the bar when it came to improving the appearance and health of skin. Devotees can rely on our scientists’ clinical findings and trust that Antipodes products do help to improve your skin’s appearance. We’re trailblazing a new niche in green beauty globally.

By combining my twin loves of science and nature, I’m proud to have created a beautiful, cutting-edge brand that’s not only good for your skin and the planet but also gets results. We choose to use clean New Zealand ingredients, we partner with suppliers who align with our values, and we’ve retained manufacturing in New Zealand.

Now, we’re taking that to the next level and paving a new path in sustainable green beauty – with a goal to achieve 100% plastic-free, kerbside recyclable packaging, and ingredients that meet strict traceability criteria. I want to show my children you can build a life by sticking to your values and beliefs.


“We’re paving a new path in sustainability – with a goal to achieve 100% plastic-free, kerbside recyclable packaging and ingredients that meet strict traceability criteria.”


ELIZABETH BARBALICH SIGNATURE

ELIZABETH BARBALICH, ANTIPODES FOUNDER & CEO

From Wellington to the world

From just six formulations, Antipodes is now found in more than 40 countries worldwide. In business for over 18 years, we occupy a privileged position as New Zealand’s premier heritage green beauty brand. As Antipodes has evolved, so have our ingredients – but our core mission remains the same: to become the world’s most sustainable and efficacious natural beauty brand, paving the way for a brighter future by providing real alternatives to synthetic formulations and packaging waste in landfill.

Our award-winning headquarters

From Wellington to the world

From just six formulations, Antipodes is now found in more than 40 countries worldwide – but our core mission remains the same: to become the world’s most sustainable and efficacious green beauty brand.

Our award-winning headquarters

Living plant walls; light-filled open spaces; and sumptuous furnishings: Antipodes HQ provides daily inspiration for our green beauty formulations.


Living plant walls; light-filled open spaces; and sumptuous furnishings: Antipodes HQ provides daily inspiration for our green beauty formulations. Formerly a Nestlé factory and later an iconic music venue, the four-storeyed art deco building was restored to its former classical glory in 2019 by Wellington’s Architecture Workshop, under the guidance of Elizabeth and husband Zoran – an experienced property developer with a degree in economics and a nose for good investments.

Zoran applied his talents to what was, at the time, a derelict space. During the four-year project, which included demolition and reconstruction, Zoran advocated for a building that was incredibly safe (a must in earthquake-prone Wellington), was fitted out to the highest-possible standards, and provided a calm, green, and grounding space for staff and visitors alike.

The goal was to create a modern oasis. Flooded with light, the building utilises natural materials such as marble, wood, and concrete, alongside brass window frames, chandeliers, glass floors, and indoor plant walls. Many materials, such as custom wallpaper and fleur-de-lis floor tiles, were sourced by Elizabeth and Zoran from Indonesia, while the library, bar, and custom-built break-out spaces provide ample space to think, work, and play.

The result of Zoran’s expertise: a home away from home – a stylish and modern ode to art deco that, in addition to being strengthened to 130% of the National Building Standard, was awarded two New Zealand Architecture Awards in the Heritage and Commercial categories; plus a nomination in the Workplace category.

NZIA Architecture Wellington Regional Award 2020

  • Commercial Architecture – winner
  • Heritage - winner
  • Interior Awards, workplace over 1000m2 – finalist

NZIA Architecture
Wellington Regional
Award 2020

  • Commercial Architecture Category
  • Heritage Category
  • Interior Awards workplace over 1000m2, Finalist

The Barbalich family

“Antipodes is a family business. From product development and creative right through to the construction of Antipodes HQ, we’re on this journey together. Zoran has been instrumental in supporting our growth and building the brand through its various stages, alongside keeping a smooth logistics flow. The constant exchange of ideas and information, sharing and challenging one another with creative concepts and consumer insights, has led to unique products and a brand that is truly trailblazing in look and feel. Together, we have pushed the boundaries. Our children have grown with the brand and we hope to leave a legacy for them.”

The Barbalich family


“Antipodes is a family business, and together, we have pushed the boundaries. Our children have grown with the brand and we hope to leave a legacy for them.”

ELIZABETH BARBALICH,
ANTIPODES FOUNDER & CEO

Library

Antipodes: A Sustainable Skincare Brand Backed By Science
The Benefits of Natural & Organic Skincare
How to Get Rid of Dark Circles

Antipodes: A Sustainable Skincare Brand Backed By Science

Lift the lid on any Antipodes® product and escape to nature in New Zealand: a country that is lush, biodiverse, and abundant in healthy bioactive ingredients. Our love of nature is part of everything we do – from our plant-powered products and ingredients, to the living walls that adorn Antipodes HQ.

The Benefits of Natural & Organic Skincare

We’ve all heard it before – we are what we eat. Well, we’re also what we put on our skin. Conscious consumers are opting for natural and organic skincare as part of an all-round greener lifestyle. Antipodes® treats “natural” and “organic” as more than words. They represent a philosophy about what is best for the health of skin.  

How to Get Rid of Dark Circles

While dark circles are common and perfectly natural, they can make you look older and feel self-conscious. So, if you’re wondering how to get rid of dark circles, keep reading. We explain what causes dark circles and how to reduce their appearance for more youthful and radiant-looking eyes.

Library

Antipodes: A Sustainable Skincare Brand Backed By Science

The Benefits of Natural & Organic Skincare

How to Get Rid of Dark Circles

New Zealand nature

NEW ZEALAND NATURE

Innovative Discoveries

INNOVATIVE DISCOVERIES

Sustainability

SUSTAINABILITY

Scientific validation

SCIENTIFIC VALIDATION

Healthy skin

HEALTHY SKIN

Natural ingredients

NATURAL INGREDIENTS

Discover us

New Zealand Nature

NEW ZEALAND NATURE

Innovative Discoveries

INNOVATIVE DISCOVERIES

Sustainability

SUSTAINABILITY

Scientific validation

SCIENTIFIC VALIDATION

Healthy skin

HEALTHY SKIN

Natural ingredients

NATURAL INGREDIENTS

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