We've all heard it before - we are what we eat. Well, we're also what we put on our skin. Conscious consumers are opting for natural and organic skincare as part of an all-round greener lifestyle. Antipodes® treats "natural" and "organic" as more than words. They represent a philosophy about what is best for the health of skin.
What is natural skin care?
Natural skin care products are made with ingredients from nature. Sounds simple, right? There are nuances to this, though. As a general rule, natural skin care contains less toxic and synthetic ingredients than its chemical counterparts. But not always. To find out if a product is natural and clean, always read the ingredients on the label. Antipodes uses 100% natural origin ingredients such as Vitamin C-rich kiwi fruit, found in Kiwi Seed Oil Eye Cream.
Natural skin care doesn’t necessarily mean it is vegan or vegetarian. Look for certifications. Antipodes vegan and vegetarian natural skin care products are certified by VegSoc, a world-recognised organisation. When you buy a vegan cleanser such as Grace Gentle Cream Cleanser & Makeup Remover, you know that it’s genuinely vegan.
What is organic skincare?
Organic skincare is not quite the same as natural skin care. The difference lies in how the ingredients are produced and sourced. According to BioGro New Zealand, the Pacific’s largest and best-known certifier of organic produce and products: “Organic production means to produce products that are made without genetic modification (GMOs)” and “the routine use of synthetic pesticides or herbicides.”
Look for independent certifications. A product may say it’s organic but contain as little as 5% of organic ingredients! To meet the strict standards of BioGro, Antipodes' certified organic skin care products contain at least 70% organic ingredients. An organic face oil such as Divine Face Oil Rosehip & Avocado Oil has 95% of ingredients from organic cultivation.
When you’re curating your natural skincare routine, read the labels. Look at the ingredients. Evaluate the scientific efficacy. And check the certifications. Very few natural skin care brands use 100% natural origin ingredients and certified organic skin care products. Antipodes® occupies a rarefied atmosphere in the green beauty world.
Five benefits of natural & organic skin care
It’s like feeding nutrients to your skin
In natural skin care, lush ingredients get their time to shine. Avocado oil, kiwifruit, and antioxidant-rich grape seeds. Nourishing manuka honey. Mineral-rich thermal water and soothing raspberry seed oil. If it’s safe to eat, it’s probably safe for your skin! Organic skin care products are produced according to the same strict guidelines as organic food.
Antipodes goes one step further. Formulations contain the purest nutrient-rich ingredients. But these natural skin care products are also scientifically validated. The brand undertakes scientific investigations and clinical trials to ensure their natural skin care products are effective. Hosanna H2O Intensive Skin-Plumping Serum, has been shown to stimulate the synthesis of Type I collagen by up to 72%*. Ingredients include mamaku black fern, rich in glycosides, to help encourage cell turnover.
It’s for trend-setters
Freedom from toxic ingredients leaves room for new innovations in natural ingredients. Antipodes® cutting-edge skincare uses plant-based hyaluronic acid in its certified vegetarian moisturiser, Baptise H2O Ultra-Hydrating Water Gel. This plant hyaluronic acid is made from vegetables and is every bit as effective as the synthetic version. Ingredients like this make Antipodes skincare essential for a natural skincare routine.
A growing body of research suggests that synthetic chemicals such as phthalates and parabens can have a disruptive effect on the endocrine system. Carcinogenic by nature, they can have a damaging effect on our immune systems and reproductive systems. And since what we put on our skin is at least partially absorbed by our bodies, it’s worth making sure products are safe for your skin. Organic skin care products such as Rejoice Light Facial Day Cream have traceability of the raw ingredients, so you know where they come from. Nature. That’s a big deal in the world of skincare, where ingredients can read like a foreign language.
It’s more sustainable
Agriculture and manufacturing methods can harm the environment and emit harmful chemicals. Organic farming uses cold water extraction methods and other innovations to produce ingredients with minimal impact. Vinanza® Grape, used throughout the Antipodes organic skin care range, is sustainably extracted using cold water methods. The extract is a by-product of sauvignon blanc grapes, rich in polyphenolic antioxidants. No part of the grape goes to waste. When you buy a product like Worship Skin Defence Antioxidant Serum, you’re not only investing in the best organic skincare. You’re supporting sustainable practices.
Your skin might calm down
Many conventional brands add synthetic drying agents to moisturisers and cleansers. Cheap synthetic ingredients can clog pores, cause redness, and sensitise the skin. Sodium lauryl sulfate is one of the big ones – a known irritant, it’s used as a foaming agent. Organic and natural skincare is free from these nasties, so it’s less likely to irritate.
Rather than sulfates, cleansers such as Grapeseed Butter Cleanser utilise pure plant oils. The nourishing balm texture is just as effective at removing makeup. Tea tree oil, found in Saviour Skin Balm, is an example of an ingredient that leaves skin soothed. Everyone’s skin is different, which is why it’s crucial to patch test first.
Trust Natural Skin Care
Your skin is the largest organ of your body, and it’s with you through thick and thin. Why give it any less than the best? Respecting our bodies and ourselves means treating our health as the top priority. That means a natural skincare routine that’s nourishing, natural, clean, and free from toxins. Discover the Antipodes® range of natural and organic skin care here.
*Trinity Bioactives: Independent Blind Study In-Vitro Scientific Investigation into the Effects of Antipodes® Products on the Production of Type I Collagen in Human Skin Fibroblast Cells in Culture, Concentrations Between 0.02 and 0.20 mg/ml (2009)