Skin-Hydrating
WHAT IS HYDRATED SKIN? THE SCIENCE OF HUMECTANTS HYDRATION HEROES BUILD YOUR REGIME
Skin-
Hydration
Plump | Freshen | Quench
Hydrated skin is healthy skin. Our natural bioactives target your skin’s hydration levels by boosting water, preventing moisture loss, and keeping your complexion dewy fresh.
Plump, freshen, quench
Hydrated skin is healthy skin. Our natural bioactives target your skin’s hydration levels by boosting water, preventing moisture loss, and keeping your complexion dewy fresh.
HEALTHY HYDRATED SKIN
THE SCIENCE OF HUMECTANTS
BUILD YOUR HYDRATION REGIME
OUR HYDRATION RANGE
THE SCIENCE OF SKIN
What is healthy hydrated skin?
Plumped, fresh, and bouncy: that’s hydrated skin. Our skin contains a ready-made barrier, made up of dead skin cells (corneocytes) and fats (lipids), which form a seal to defend against pollutants and keep moisture levels intact. When this barrier dries out, the cells underneath can lose water and gradually shrivel, raisin-like, resulting in the appearance of fine lines and parched skin.
Hydration is essential for the health of every skin type – even oily. If your skin feels itchy, tight, has a dull appearance, and tends to wrinkle when you pinch it, there’s a high chance it’s dehydrated. Contrary to popular opinion, there is little evidence that drinking water can directly hydrate the skin, as the act of drinking water can’t penetrate the skin’s top layer (epidermis).
That’s where hydrating skincare, such as serums and moisturisers, play an important role in your regime. Look for formulations featuring a plethora of water-boosting natural skincare ingredients, such as the all-important humectant.
LEARN MORE ABOUT DRY & DEHYDRATED SKIN
What is healthy
hydrated skin?
Contrary to popular opinion, there is little evidence that drinking water can help with hydrating the skin, as it can’t penetrate the skin’s top layer (epidermis). That’s where topical skincare products, such as serums and moisturisers, can play an essential role in your regime.
The science of humectants
The science of humenctants
Want to quench thirsty skin? Look to Nature’s humectants. These skin-plumping ingredients are used in hydrating skincare because they love water, drawing moisture to the top layer of skin (the stratum corneum) to keep it moisturised. In skincare, they work best alongside other hydration-enhancing ingredients to maximise their potential.
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Hydration heroes
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Hydration heroes
These hydrating skincare products have been specifically developed to support your skin’s optimum hydration levels.
Your perfect hydration regime
Build your hydration regime
1
Choose a creamy cleanser that replenishes your skin’s natural hydration levels without stripping the skin barrier
2
Follow with a water-based serum to plump skin and boost moisture levels
3
Lock in moisture with a cream or gel loaded with humectant-rich natural ingredients
1
Choose a creamy cleanser that replenishes your skin’s natural hydration levels with nourishing oils
2
Follow with an intensive water-based serum to plump up skin and boost moisture levels
3
Lock in moisture with a cream or gel loaded with humectant-rich natural ingredients.
Products that also support skin hydration
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Products that also support skin hydration
Our Skin-Hydrating range is designed for:
Dry & dehydrated skin
Specific water-boosting bioactives unite with a host of nourishing ingredients to quench thirsty skin.
Science seekers
Formulations have been tested clinically, in-vitro, or dermatologically to establish performance.
Our Skin-Hydration range is designed for:
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• Dry & dehydrated skin
• Science seekers
• Conscious devotees